At A French Touch Salon, we are proud to introduce a new product to our repertoire – Sothys Mascara Soin Volume, or Volume Care Mascara. As we all know, shopping for mascara can be a daunting task simply because there are so many options for such similar products. Fear not, however; we’re here to make it easier. Let’s take a look at the many components involved in mascara selection.
- The brush: From futuristic bell-shaped bristles to those that literally vibrate, it seems as though each company is more desperate than the last to come up with the most outrageous design. Yet none of these new technologies have actually caught on, and for good reason: there is just no way to improve the design of the classic mascara brush. Just like the French manner of dress, the classic brush is simple, easy to manage, and never tries too hard. The Sothys brush is classic in every way – symmetrical, medium-sized, with evenly spaced bristles and a tapered end. Keeping it simple, as women have since Ancient Egypt.
- The color: Colored mascaras belong on the runway and at costume parties. Once again, keep it simple. The Sothys mascara in noir is black, but a soft black appropriate for any lash shade, skin tone, or hair color. Perfect for anyone, from those who wish to tint their blonde lashes to women with a penchant for dark, smokey eye makeup.
- The formula itself: The formula is the most subtly complicated element of a mascara. It is always better to opt for natural ingredients to put on your body, rather than harsh chemicals. As with food, in beauty products it is important to look for ingredients that you recognize and can actually pronounce. Sothys uses beeswax to naturally create a creamy texture, minimizing both chemical involvement and visible imperfections. This is the benefit of makeup made by a skincare line – it is formulated to focus on benefiting the body, rather than simply looking pretty.
Whether or not you now feel enlightened in the realm of mascara, keep one thing in mind above all else: always buy beauty products that do something to benefit your face and body. Even the creamiest of foundations can just sit on top of your skin and collect bacteria; even the most silky and lustrous of mascaras can make your actual lashes dry and brittle. Opting for a beneficial product will be satisfying in the long run, and Sothys has found just the right combination of wholesome ingredients and effective makeup in this volumizing mascara.
And if all this still isn’t convincing, Sothys mascara was featured in Vogue Paris. Très chic!
Stop by the salon today to try this new product!